Online logo makers won’t take the work out of your hands but some make it easier than others.ĭifferent logo makers, different processes. If you’re designing a logo, you’ll need to think through all of these different options and decide what each option means to you and the viewer. The more elements, the more logo versions you’ll need to create for different purposes. Is the type thin, is it thick? Is it spaced out or set tightly? Is it uppercase or lowercase or neither? Is there a symbol in addition to the wordmark? What shape does the symbol have? Is it a rectangle, a circle or a triangle? Is it abstract or an illustration? Where is the symbol positioned-above, on the left or in the middle of the wordmark? We’ve touched a little on brand strategy in the first paragraph but the reason why it’s so hard to make good logos with online logo makers is that there’s no story as to why a logo should look one way or the other. What are the differences between logo makers? Examples of wordmark logos (logos without symbols or icons): Louis Vuitton, Zara, Patagonia, TED, Oracle, Zoom, Google, Forbes, Huffington Post, Sky, and CNN. And for some materials, like a logo on a pen, only one color can be printed. Multiple colors? The more colors a logo has the more expensive certain print materials will be. Print your logo on a pen or do a cool die cut sticker? Logos that use shades of a color will have a harder time getting transferred into many marketing materials. The best logos work in black and white too. The idea is to find something iconic in the wordmark that acts similarly to a symbol: typefaces with eccentric extras or letters that look special and stand out.Ħ. But wordmarks are a modern way of designing logos. Wordmarks or logo symbols? Symbols or icons have one big advantage-they can literally become iconic more easily. Serif designs will need more care and design attention because of the details that can get lost more easily when viewed in small.ĥ. Both styles can feel classy, but sans-serifs are often more versatile in the long run. Sans-serif type (fonts with no feet), however, is more approachable, simple and can feel younger and stronger. Serif versus sans-serif typefaces? Serif type (fonts with feet) is always a bit more sophisticated, elevated, and can feel more mature. That space may be even smaller than your website corner, especially when viewed on a phone.Ĥ. You’ll need a logo version that fits in a square or in a circle. Modern logos are used on social media: LinkedIn, Facebook, Instagram, TikTok and co. And this means that a logo will be looked at in even smaller sizes.ģ. In 2019, Google enabled “mobile first” indexing as a default for a reason: more people view websites on their phone than on a desktop computer or on a tablet. Modern logos are seen on phones even more than on websites. These logos most often sit in the top left corner and get hardly more space than half of your thumb size which means they need to work small.Ģ. Make it smart,” is a great principle to follow by famous graphic designer Paula Scher.Ħ things to know before using a logo makerġ. But what is the recipe for a modern logo? But it’s like mise-en-place in cooking: Once you’ve washed, chopped and prepared everything in small bowls, it’s simple-you just follow the recipe. Is it sustainable, quirky, hyper-professional? What are modern logos? By keeping your logo simple, you’ll ensure that it can be scaled down and read on modern devices.įinding your brand traits can be a challenging exercise. A logo is one of those brand elements that allow you to embody one or two of those traits. There’s limited space in people’s minds-memories distilled into their most unique elements.Īs a marketer or brand designer, you create what those unique distinctions are that will be on your customer’s mind when thinking of you. Shapes, colors, and tone of voice are all identifiers that make a person or a brand unique. Now what is “brand identity”? Brand identity is the picture that a customer has in mind when thinking of the brand: What does it sound like? What does it look like? What does it make me feel like? If a brand were a person, what things come to mind first? Does the person have red hair or does she always wear the color black? Does she talk fast? Is he friendly or is he loud? In this article, we’ll go over what modern logos are, how to brainstorm modern logo design ideas, how to design a logo using one of the popular logo makers, such as the Canva and Wix logo maker, pricing for these online apps, and how to tie everything together into cohesive branding-the baseline for building a successful business.Ī logo is often considered the most important visual, outward-facing element of a brand’s identity. What’s the best online logo maker? A review.
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